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Capital Financial

Your partner in developing a secure retirement.

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Capital Financial and Insurance
Comprehensive financial planning with a focus on strategies to help you generate adequate retirement income that lasts throughout your lifetime.

Our clients have typically saved $100,000 or more for retirement.

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Capital Financial Advisory Group
Structured wealth management through investment, financial, retirement, estate and tax planning customized to meet their individual financial needs.

Most investment clients have $500,000 or more in investable assets.

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Experienced


We provide affluent retirees and pre-retirees with strategies to reduce taxes and market risk on their life savings while developing and maintaining a close, trusting relationship.

Custom


Our strategic development process begins with an analysis to determine a custom designed course of action that is aligned with your goals and maximizes results.

Independent


Being independent, we offer an experience that is personal and responsive while also maintaining our values of simplicity and transparency.

Fiduciary


By partnering with us as a fiduciary, we will strive to communicate with you clearly and with integrity what is in your best interest throughout the planning process.

About our founder


Pete D'Arruda
MRFC®, RICP®

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Pete D’Arruda has been in the financial arena for over three decades. He is a best-selling author, radio and television host, former 2-time President of the International Association of Registered Financial Consultants, an investment advisor and fiduciary.

He founded Capital Financial to help his clients “cross the street of life.“ He and his team strive to help their clients take the worry out of living in retirement.

Known as Coach Pete to most of his clients and radio show listeners, his lifetime goal is to assist his clients in achieving the levels of success they desire.


Learn More About Coach Pete
Coach Pete, Founder of Capital Financial

Watch now!

Discover How to Protect Your Retirement From Market Chaos

Most people save for decades without ever hearing the truth about how money really works in retirement. In this new on-air feature, Coach Pete shares the insights he’s spent years teaching families and professionals across the country—clear, practical strategies built to protect what you’ve worked for.

Tom Hegna Interviews Coach Pete on CNBC

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Our team


Coach Pete D'Arruda has built a team of invaluable professionals at Capital Financial.


A photo of the professional team at Capital Financial.
Learn More About Our Team

Radio & Podcasts


Each week, Coach Pete and his team bring you insightful conversations and practical strategies designed to help you maximize your retirement savings. From Financial Safari and Rock on Retirement to The Parker Holland Show and Unfiltered Retirement with Gregg Berrian, our lineup offers valuable guidance and fresh perspectives to navigate today's financial landscape.

Catch our family of radio shows every weekend across the country on stations including Mix 101.5 WRAL, FM 106.1 WTKK, and AM 680 WPTF, or stream anytime on Apple Podcasts, Amazon Alexa, Spotify, and wherever you listen to podcasts!

Financial Safari
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Financial Pizza
The Parker Holland Show

Connect with us

Interested in getting started with our Financial Planning Services?

Contact our team at one of our offices in Raleigh, Scottsdale, Greenville, Wilmington, or Myrtle Beach today for a no-obligation financial review.

Let Capital Financial be your partner in financial planning.

A photo of the professional team at Capital Financial.