About Us



Our History


Capital Financial was founded by Peter J. D’Arruda, popularly known as Coach Pete.

Coach Pete is a prolific and dynamic radio talk show host,
author, fiduciary, and independent financial advisor who has been helping people with retirement for decades. He’s built a team of dedicated professionals at Capital Financial to serve you with their extensive knowledge from decades of experience helping clients maximize and preserve their wealth.

Capital Financial provides a structured system of wealth management through investment, financial, retirement, estate and tax planning customized to meet the individual financial needs of our clients.

We specialize in helping pre-retirees from their late fifties to early eighties remain financially secure in any economy.

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Coach Pete in the early days of radio (2004)

Fiduciary Firm


Because the entire team at Capital Financial is committed to serving your best interests, our firm is structured as a fiduciary.

Watch this video from Coach Pete to find out why that is important.

What to expect


Retirement planning can be stressful… so our process is designed to put you at ease. You will notice immediately that we are different than the other financial advisory firms. Our relaxing office environment and friendly staff will make you feel welcome and comfortable the moment you walk in the door.

Your First Appointment

During your initial consultation we will get to know you and give you the chance to get to know us. We want to learn all about your vision for retirement so that we can design a plan that will help you achieve your long-term financial goals.

There is never any pressure, just the opportunity for a great conversation about your current financial situation and your goals for retirement.

Your Second Appointment

Your Fiduciary advisor will present an in-depth analysis of your current financial situation, including a breakdown of the fees you are currently paying. They will then propose the best course of action for you to take based on your individual goals.

The strategies they recommend will be designed to maximize your income, earning potential and tax efficiency, to manage risk, and to identify and eliminate unnecessary fees (Financial Termites).

Your Third Appointment

You will take some time to digest the information presented in your proposal and then return to meet with your advisor to ask any questions that have come to mind. We want you to be 100% comfortable and confident before moving forward.

Should you decide to move ahead with us, you can rest easy knowing that we will be there to advise, educate, and assist…whenever you need us.

Our team



Peter J D'Arruda, RICP®, MRFC®

President & Founding Principal

Parker Holland, ChFC®, RFC®

Chartered and Registered Financial Consultant®
Investment Advisor Representative

Marty Hensley

Investment Advisor Representative

Matthew Scuderi, RFA®

Registered Financial Associate®

LeeAnn DiMartino

Insurance Advisor

Gregg Berrian

Insurance Advisor
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Noah Shindler


Retirement & Wealth Strategist

Cameron Gardner

Insurance Advisor
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Dustin Tait


Wealth & Income Planner

Kathleen Brown

Client Relations Manager

Ready to take the next step?


Schedule a free consultation with one of our financial advisors.
Schedule Your
Review Session