Coach Pete D'Arruda

President & Founding Principal
Capital Financial

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About Coach Pete

Peter J. D’Arruda, MRFC®, RICP®, is former two-time President of the IARFC (International Association of Registered Financial Consultants), an Investment Advisor, fiduciary, and has been in the financial arena for over 32 years.  He founded Capital Financial to help his clients “cross the street of life.“  He and his team strive to help their clients take the worry out of living in retirement.  Known as “Coach Pete” to most of his clients and to the listeners of his radio show, he has developed a proprietary process that lets business owners become work optional.

He has written or co-written 16 books to date.  Two of his books have reached the best-sellers list on Amazon.  The most noteworthy book, Successonomics, is one that Coach Pete co-authored with Steve Forbes.  But, by far, his favorite book just happens to be his most recent, “The Big Book on Retirement”.  

Coach Pete also owns and operates a multi-million dollar production and broadcasting company, Broadcasting Experts, LLC and his staff produces over 80 weekly radio shows and long form video & audio podcasts heard and seen nationwide.  His national show THE FINANCIAL SAFARI can be heard at FinancialSafari.com.

Pete has won 3 Emmys, 5 Quillys®,and 10 Tellys, along with multiple EXPYS®.  He is proud of each award.

He is a graduate of The University of North Carolina.

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Peter J. D’Arruda, MRFC®, RICP®, is a Registered Financial Consultant and Investment Advisor Representative, and is Manager and Founding Principal of Capital Financial Advisory Group, LLC in Apex, North Carolina.

Popular public speaker, nationally syndicated radio show host and accomplished author, Coach Pete, has appeared on numerous national television programs and has been featured in major national publications to discuss his personal philosophy on wealth management and applying various financial solutions.

A fiduciary with over 32 years of experience in the financial services industry, he is former 2-time President of the IARFC (International Association of Registered Financial Consultants).

Known as “Coach Pete” to most of his clients and radio show listeners, his lifetime goal is to assist his clients in achieving the levels of success they desire. He founded Capital Financial to help his clients “cross the street of life.“ He and his team strive to help their clients take the worry out of living in retirement by taking a systematic approach to lifetime income planning.

Coach Pete’s radio show, “Financial Safari” can be heard weekly on more than 50 stations nationwide. He has been a guest on CNBC, FOX Business, Bloomberg, and CBS Radio. He has been interviewed for advice on columns in The Wall Street Journal, USA Today, Smart Money, TheStreet.com, as well as others.

He has just been named to the prestigious Forbes Leadership Council and will be submitting at least six articles a year to Forbes for their readers’ print and web enjoyment.

Coach Pete has written or co-written eight books to date, and two of his books have reached the bestseller’s list on Amazon. He co-authored the best-selling book Tax Breaks of the Rich and Famous and the noteworthy SUCCESSONOMICS with Steve Forbes. Coach Pete has also written his own popular books such as Fine Print Fiasco and 7 Baby Steps to a Ridiculously Reliable Retirement Income.

Pete is a graduate of The University of North Carolina.

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Kathie Lee Gifford



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Info Series

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Register now and gain access to watch this comprehensive webinar immediately!

With President Trump back in office, retirees face new opportunities and challenges. From proposed tax relief on Social Security benefits to changes in healthcare and tariffs, understanding the potential impacts on your retirement is more important than ever. This webinar will explore strategies to safeguard your wealth and create a resilient, worry-free retirement plan.

We’ll discuss key topics like maximizing lower tax rates under the Tax Cuts and Jobs Act, protecting your purchasing power from inflation, and managing healthcare costs in a shifting policy environment. Learn how to adapt your portfolio to market volatility and uncover low-risk investment options to maintain steady income streams. Join us for actionable insights designed to help you stay informed and in control of your financial future.

In this free webinar, we'll discuss:

  • Tax Relief Opportunities

  • Healthcare

  • Maximizing Lower Tax Rates

  • Medicare

  • Inflation

  • Market Volatility

  • Tariffs

  • ...and much more!

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Country Star Craig Morgan

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OUR VALUES

At Capital Financial, partnering with a retirement advisor who embodies strong values and offers a full-service approach ensures that your financial plan is tailored to your unique needs and goals.

Founded by Peter J. D’Arruda, known as Coach Pete, Capital Financial is a fiduciary firm committed to serving your best interests with integrity and transparency. Their comprehensive services encompass investment strategies, tax planning, healthcare considerations, and legacy planning, providing a holistic approach to retirement.

To learn more about the values that drive our team, watch our video on what sets us apart.

Radio & Podcasts

Each week Coach Pete and the team reveal the latest developments in the financial world and share common sense strategies that will help you make the most out of your retirement savings.

Tune in to our family of shows each weekend on Mix 101.5 WRAL, FM 106.1 WTKK and AM680 WPTF as well as Apple Podcasts, Amazon Alexa, Spotify and more!

America's 401K Show
Financial Pizza
Financial Safari
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Featured Resource

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Provided by the Capital Financial Team

Featured Resource

The Big Book On Retirement

Coach Pete's newest book is now available - absolutely free on this site only!The Big Book On Retirement is the eighth book from best-selling and award-winning author Coach Pete D'Arruda.

More than 20 years after publishing his first book, Financial Safari, Coach Pete is bringing yet another highly-useful tool to the masses with his latest publication.

This comprehensive and concise book helps readers navigate all the ins and outs of retirement planning.


With this free resource, you'll discover:
  • Learning the importance of working with a licensed fiduciary and how to choose the right one to advise you and your family.
  • Understanding the investment options you have available to you in retirement and how to take advantage of a plan that best suits your needs.
  • Learning how to secure Guaranteed Lifetime Income for you and your spouse.
  • Learning how to organize records and documentation critical to retirement planning and beyond.
  • Understanding how to defend yourself against financial and healthcare risks.
  • How to ensure you have a proper legacy plan in place for your loved ones.

  • Knowing how to maximize the opportunities available to you and your loved ones.
  • ...and much more!

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Featured Webinar

7 Financial Blind Spots

Monday, Sept. 16
6:00 PM ET

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As you approach retirement, it becomes even more important to have a clear vision of your financial goals. You will come across financial challenges that can have a significant impact on your long-term financial well-being.

By exploring the 7 Financial Blind Spots, we aim to empower you with knowledge and tools to make informed decisions, or at least begin the journey, which will ultimately enable you to create a retirement plan that aligns with your dreams and aspirations.

Whether you're just entering the Financial Red Zone or already a good way in, we hope this webinar will serve as a valuable resource to help you navigate the complexities of retirement planning with confidence.


In this free webinar, you'll discover:

  • Developing Written Goals

  • Taxes in Retirement

  • Government Programs

  • Handling Your Mortgage

  • Inflation

  • When You Can Retire

  • Pension Systems

  • ...and much more!

ON DEMAND INFO SERIES

Capital Financial's info series are designed to offer a deeper dive into key financial topics such as retirement planning, tax strategies, and investment management. Whether you're approaching retirement or already retired, these webinars provide actionable guidance to help you secure your financial future. Hosted by seasoned experts like Coach Pete, who has over three decades of experience, these webinars cover critical areas like avoiding common financial pitfalls and making informed decisions on annuities, taxes, and estate planning​.

Participating in these webinars will give you a deeper understanding of how to protect your assets, ensure long-term income, and reduce financial risks during retirement. Each session is tailored to address the evolving financial landscape, ensuring that you stay updated with the latest strategies​. One of the standout features of these webinars is their accessibility, offering you the chance to learn from top financial advisors from the comfort of your home.

Don't miss this opportunity to take control of your financial future. Sign up today for one of Capital Financial’s info series and get the expert guidance you need to build a secure retirement​.

In our free info series, you'll discover:
  • Developing Written Goals

  • Taxes in Retirement

  • Government Programs

  • Handling Your Mortgage

  • Inflation

  • When You Can Retire

  • Pension Systems

  • ...and much more!



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Featured Webinar

Solving the Retirement Puzzle

Thursday, Sept. 12 | 3:00 PM ET

Learn how to make sense of retirement, plan for your needs and desires, and secure lifetime income for you and your spouse. Sign up today!


In this free webinar, you'll discover:

  • Retiring today looks different

  • How to plan for taxes

  • Why Social Security isn't enough

  • Inflation protection strategies

  • The current state of pensions

  • How to have lifetime income

  • Why planning is so important

  • ...and much more!

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As seen on

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FOX News
Barrons
CNBC
Forbes
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USA Today

FOX Business News

CNBC Power Lunch

Successonomics

Simple Philosophy

Diversification: Planning Matters

WPTF Radio Interview

Contact Us

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Interested in getting started with our Financial Planning Services? Contact our team at one of our offices in Raleigh, Greenville, Wilmington, or Myrtle Beach today for a no-obligation financial review.

Let Capital Financial USA be your partner in financial planning.

Contact Us

Interested in getting started with our Financial Planning Services? Contact our team at one of our offices in Raleigh, Greenville, Wilmington, or Myrtle Beach today for a no-obligation financial review.

Let Capital Financial USA be your partner in financial planning.

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